How consumer habits led to the launch of Coca-Cola Canada's mini

Sporting a new, smaller and resealable 250 mL bottle, Coca-Cola’s new mini bottles are the latest addition to the company's beverage portfolio. Mini bottles make it easier for consumers to manage their sugar and calorie intake, while still enjoying their favourite Coca-Cola brand.

Coca-Cola focuses on its “price ladder” amid high inflation, WARC

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Coca-Cola Consumer Behavior & Customers' Biogenic Needs

TIL despite the common theory that “New Coke” was a marketing ploy, the main reason for its launch was it consistently beat Pepsi and Coca Cola Classic in blind taste tests. It

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

Follow the consumer”: Coca-Cola's marketing lead on what makes a successful partnership

Consumer behavior - buying, having, and being, 10th ed by Michael R Solomon, 2013

Coca-Cola Commercial and Consumer Behavior - 1092 Words

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LSN : News : Coca-Cola asks AI to create a drink that tastes like the future