Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

For a generation and more, Starbucks' throwaway cup has been a cornerstone of consumer society, first in the United States and then globally.

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Starbucks is planning a major overhaul to its iconic cup -- here's, gobelet starbucks

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Raja Bose on LinkedIn: Citing sustainability, Starbucks wants to overhaul its iconic cup. Will…

Starbucks travel mug takes a wrong turn - The Columbian

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Shop Only Authentic Starbucks Is Bringing Back Reusable Cups and Mugs Again in June, starbucks coffee thermos

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

Chelsey Fairchild on LinkedIn: Citing sustainability, Starbucks wants to overhaul its iconic cup. Will…

Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?