Delivering an updated product once a year every year guarantees a spike of hype and sales, but brings with it some challenges — challenges that continue to get bigger as a product matures and competitors arrive. The GoPro HERO11 Black launched last month, but what do the latest upgrades mean for a company whose value has fallen by 90% from its peak just a few years ago? GoPro announced the HERO11 Black and Black Mini in September and sent out a bunch of units to journalists to review, myself included.
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