The origin story of the first iPhone reveals that Jobs was just trying to make a really cool phone.
Every phone company wants a walled garden as nice as Apple's
How was the first iPhone different from other smart phones at the time? - Quora
Before Steve Jobs: 5 Corporate Innovators Who Shaped Our World, Science
Steve Jobs Originally Envisioned the iPhone as Mostly a Phone
16 Years Ago Today, Steve Jobs Introduced the iPhone - MacRumors
Steve Jobs Originally Envisioned the iPhone as Mostly a Phone
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Steve Jobs almost prevented the Apple iPhone from being invented
The secret origin story of the iPhone - The Verge