Robert B. Cialdini and Jennifer L. Eberhardt on The 7 Principles of Influence – Association for Psychological Science – APS

Jennifer L. Eberhardt and Robert B. Cialdini explore the power of influence and the importance of “shipping” psychological science to address real-world challenges.

Robert B. Cialdini and Jennifer L. Eberhardt on The 7 Principles of Influence – Association for Psychological Science – APS

Biased Summary of Key Ideas and Review

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