C&A Modes Part I: Getting Established

C&A Modes Part I: Getting Established

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Despite adding a bright splash of primary colour to British high streets, with its rainbow logo and blue/red oval badge, C&A gained a reputation for selling rather dowdy clothes. An association with cheap polyester haunted the company from the 1970s, and efforts to reach out to the young and fashion-conscious generally backfired. The company withdrew…

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